Product Packaging- Cailler Chocolate Bar

For one of my consumer behavior requirements, I want to analyze the Cailler of Switzerland Lait-Milch Chocolate Bar. From my observations visiting their factory, this chocolate bar was one of the most popular because of its creamy milk chocolate taste and smooth texture. The package size is decent for a chocolate bar. I would say its about 2-3 inches tall, 6-7 inches long, and 1/4-1/2 inch thick. It is very similar, maybe a tad bigger, than a Hershey's bar back home. The soft purple color is very appropriate for the taste of the chocolate. This, along with the alps and white milk pouring in the back, gives this bar a very eloquent look and feel. The factory pictured on the bottom right hand side of the bar and the "of Switzerland" label under the Cailler name definitely put a Swiss mark on this chocolate. After discussing the chocolate debate in class, the first thing I looked for when I bought this chocolate bar was the Vegetable fat content. On the top right hand side of the front, you'll notice a sign that says 93 kcal and a small 5% under that. This is very subtle and even though Switzerland is not part of the EU, they are complying to certain guidelines in order to sell this chocolate in other EU member countries. On the back of the bar, there are detailed content ingredients in different languages including French, German, and English. There is a nutrition table also. I don't notice any extreme difference in the way this bar is packaged compared to those back home besides the classic traditional look. Also, once you've tasted this chocolate and find out how good it is, it is impossible to buy a Hershey's bar!